Private label brands

A ‘private label’ is mainly a way to create and promote a company’s image and an opportunity to offer tailored offerings to customers in line with the latter’s needs and according to own criteria. Increasingly, private labels also make it possible to create shopping trends, becoming this way an innovative vehicle for top-quality products at affordable prices.

A private label in the portfolio of a given retail chain enables it to make its offering more attractive, more appealing, and — in particular — more competitive.

With a wide network of proven, reliable suppliers, we help create product offerings designed to cater to the needs and expectations of the consumers of a given retailer, coordinating product marketing, making sure that appropriate standards are maintained, and providing the necessary logistical support.

We know how complex and demanding the process of marketing a private label product can be, which is why we offer step-by-step assistance in creating the right product assortment:

STEP 1
As experts in flavours, we search for the best there is — for flavours that are unique, palate-proven, characteristic of a particular region or cuisine. We stay up to date with culinary innovations emerging in the Mediterranean markets, enabling Polish customers enjoy novelty and variety in their daily diets. We offer standard products from the range of manufacturers we work with, but we also look for specific flavours at the client’s — brand owner’s — request.

STEP 2
We take an active part in the process of quality control of the agreed assortment — from the stage of arranging the best composition of a given product through sample testing in accredited laboratories and sensory testing to supervision and auditing of production facilities. We also conduct consumer surveys in consultation with the client.

STEP 3
We prepare the design in-house or collaborate on the design of unit and bulk packaging with the client. We make sure that the design is consistent with the client’s brandbook and that the lids, wrappers, stoppers, or other packaging elements come in the right colours.
We provide translation into Polish and adaptation of descriptions in line with EU and Polish legal requirements.
We’re involved in the process of preparation of marketing materials by conveying information about the product’s characteristics, origin, history, or qualities.

STEP 4
We supervise the production process and provide the client with full operational and logistical support so that the ordered products reach the designated warehouse within the agreed time frame.

Our portfolio includes a wide range of products available for chilled, ambient, and frozen storage, depending on the client’s needs, the nature of the assortment, the storage capabilities, or the budget-friendliness of the selected category. The broad selection of products available lets us create a unique proposal for each client and enables us to personalise the packaging, composition, or flavour of our offering. For a complete list of the product categories that we are able to supply you with, please see the Products in the Assortment section.

Ambient
Chilled
Frozen

Private label brands

We know how complex and demanding the process of marketing a private label product can be, which is why we offer step-by-step assistance in creating the right product assortment:

Ambient

Chilled

Frozen